Templates + Scripts
The Epic Content Upgrade Checklist
You’re already writing blog posts – why not make them work for you?
How do you do that? Two words:
If your readers get to the bottom of the post, you know they’re already interested in the information you’re giving them. They can take action from the information you’ve given them – but what next? Where do they go from here?
It’s your job to direct your readers to the next step – and a content upgrade is the perfect way to do it. They want knowledge + an answer to their problems. You help them do that, look like a rockstar, and show off your expertise. Win, win for everyone right?
You could just toss a form in. But you want one people NOTICE. One they really sign up for. How can you create a content upgrade form that converts? How do you get BIG numbers? How do you grow your mailing list fast?
You focus on the right design – no worries, this checklist will help you out!
Have a separate page for signups? You can pay attention to the ideas here, but also feel free to grab the guide Rock Your Optin for a more specific checklist.
⭐️Do you have a clear headline that explains what they’re getting or what it does for them?
⭐️Do your sub headlines appeal to WHY someone needs this or HOW you’ll make their life easier + better?
⭐️Is there an image of what they get?
⭐️Is your graphic attractive and attention grabbing?
⭐️Do you show the offer in use if possible?
⭐️Do you explain what they get clearly and concisely?
⭐️Do you appeal to the benefits of receiving this offer?
⭐️Is it clear what problems you are solving for your dream client?
⭐️Is it skimmable? Remember, people don’t read everything. Use bullets, bolding, and different colors.
⭐️Does your button use an action word?
⭐️Does your button NOT use the word Send?
⭐️Is your button a color that stands out?
⭐️Location: Does it stand out?
⭐️Does the form align with the content of the page it is located on?
⭐️Do you tell them where to go next?
⭐️Do you send a followup email afterwards with the freebie + an idea where you want them to go next?