Integration Week: Day Two

Discovering Your Foundation: Who You Serve + How You Serve

Intro Week Progress




Objectives for This Lesson

1Watch the video below

Everything starts with two elements – who your clients are + how you serve. In fact, I’d go so far as to say these are the heart of your business. 

If those are built on a shaky foundation, guess what? Your entire business is too.

Today, you’ll get a taste of:

  • what you really need to know about your clients
  • one of my favorite ways to tap into the frequency of clients
  • the three tiers of the dream client pyramid – and how we’ll be using them
  • what an irresistible offer looks like
  • and what’s the one thing people often leave out when crafting offers (and YES, you can make this work for services too!)

So, let’s get started!


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