Integration Week: Day Two

Discovering Your Foundation: Who You Serve + How You Serve

Intro Week Progress

Objectives for This Lesson

Everything starts with two elements – who your clients are + how you serve. In fact, I’d go so far as to say these are the heart of your business. 

If those are built on a shaky foundation, guess what? Your entire business is too.

Today, you’ll get a taste of:

• what you really need to know about your clients
• one of my favorite ways to tap into the frequency of clients
• the three tiers of the dream client pyramid – and how we’ll be using them
• what an irresistible offer looks like
• and what’s the one thing people often leave out when crafting offers (and YES, you can make this work for services too!)

So, let’s get started!