Month 6 – Amplifying Your Attraction
Lesson 1: Dream Client Pyramid – Core
Month 6 Progress
Objectives for This Lesson
| 1 | Watch the Client Pyramid video | |
| 2 | Do the Client Pyramid: Core homework |
Are you ready to get familiar with your core level clients?
Why do we need to know who these clients are? Well – chances are, they may be the bulk of your clientele, so in order to connect with them, you have to know what makes them tick.
Knowing what make them tick means you know:
- where they need support
- how the offers they need should best be structured
- what types of marketing may appeal to them more
- and so much more!
You can ALWAYS dig in deeper by talking to your clients (ie – market research). Some people will poopoo this….but do this right, and you’re building connections with people. People value connections – and they value being asked questions about what would truly be best for them.
Win, win!
“The first step in exceeding your customer’s expectations is to know those expectations.”
– Roy H. Williams
Homework
Much like we did for groundwork, we’re going to be diving in to explore just WHO your core client is truly. Grab the worksheet below to answer questions!