Month 5 – Let’s Make a Sale
Lesson 2: Content That Connects (Part 1)
Month 5 Progress
Objectives for This Lesson
| 1 | Watch the Content that Connects Video | |
| 2 | Do the homework for Content That Connects |
Online connection begins with content.
Let’s face it, if we’re building a business online, talking to people…is kinda important.
And whether you’re spending hours slaving away over that blog post, or nervously and excitedly hopping on that live waiting to see if people will actually show up, we’re using words to connect people to us, our mission, and what we do.
But how do we do that in a way that truly connects? That’s what we’ll be talking about today!
“Write so that people can hear it and it slides through the brain and goes straight to the heart” – Maya Angelou
and I couldn’t JUST stop at one, so…
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis
PS: Energy (Tapping) Exercise coming later with this – I want you to do the content highlighting homework first!
Homework
Time for self introspection – go back through your own social posts, and pick two posts you really like. Then, you’ll grab the document below to do some exploring of the break down of your own posts!
Extra Resources if you want other opinions: