Month 4 – Selling + Amplifying

Lesson 3 – Content That Connects


Online connection begins with content.

Let’s face it, if we’re building a business online, talking to people…is kinda important.

And whether you’re spending hours slaving away over that blog post, or nervously and excitedly hopping on that live waiting to see if people will actually show up, we’re using words to connect people to us, our mission, and what we do.

But how do we do that in a way that truly connects? That’s what we’ll be talking about today! 

“Write so that people can hear it and it slides through the brain and goes straight to the heart” – Maya Angelou

and I couldn’t JUST stop at one, so…

Content builds relationships. Relationships are built on trust. Trust drives revenue.” ~ Andrew Davis

PS: Energy (Tapping) Exercise coming later with this – I want you to do the content highlighting homework first! 


Time for self introspection – go back through your own social posts, and pick two posts you really like. Then, you’ll grab the document below to do some exploring of the break down of your own posts!

Extra Resources if you want other opinions:

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