The Pricing to Profit Formula

Pricing shouldn’t feel difficult. Yet, so often it is. We carry around other people’s suggestions and projections, what we’ve seen others do, and a million other things that bog down the pricing process.

Today we’ll be covering:

  • why you need an intention when choosing your price
  • alignment + pricing
  • how to price when selling feels stuck
  • my pricing to profit formula – and how to customize it for you!


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