The Pricing to Profit Formula

Pricing shouldn’t feel difficult. Yet, so often it is. We carry around other people’s suggestions and projections, what we’ve seen others do, and a million other things that bog down the pricing process.

Today we’ll be covering:

• why you need an intention when choosing your price
• alignment + pricing
• how to price when selling feels stuck
• my pricing to profit formula – and how to customize it for you!